Unbound
creativity
creativity
Abnorm was founded by Anna Vasileiou in 2024, with the mission to help brands rethink, redefine, redesign and better the world.
Our model is unconventional, like our name. We work with a selected pool of freelance creatives and put teams together based on each project's needs. Thus our fees are lower than those of big agencies while the work we produce is of the same quality (and as we dare say, infused with more passion and drive).
We help brands act and become better within their fields. considering them as holistic, living and evolving systems, helping them find their unique expression and refining the way they speak and interact with their audiences.
Great design is born from a perfect blend of daring ideas, strategic creativity and limitless passion.
Deep-dive discovery
We begin every project by immersing ourselves in your brand's world. Through in-depth conversations and research, we uncover the essence of your vision and the unique challenges you face.
Strategic creativity
Our concepts are not just visually striking, but also aligned with your business goals. We don't just create pretty design. Our approach runs deeper and always keeps your audience in mind.
Bold & refined execution
We push boundaries while maintaining a keen eye for detail. Our designs are bold yet refined, leaving a lasting impression on your audience.
Lean brand packages for startups
We believe greta branding should be available to all. This democratic approach is the reason why we keep our working model lean and agile. We are able to offer great brand packages that startups can afford.
Collaborative iteration
Your input is vital to our process. We maintain open lines of communication throughout the project, making sure you are part of the process, making sure the final deliverables stay true to you and your brand.
Here for you
We don't just deliver and disappear. We provide you with the tools and insights to apply and transform your brand even after our project is done.
We build brands that turn heads—and keep them looking. Our work blends strategy, design, and creativity to create identities that stick, challenge categories, and earn devotion. With 12 years of experience shaping global and local brands, we know what it takes to stand out.







